Firmly established at the zenith of the glittering Monaco social calendar, the uber–glamorous Amber Fashion Show flamboyantly channels its star–studded publicity into a great charitable cause, raising 1.5 million euros for the Elton John AIDS Foundation.

There is not another off–track event in the Grand Pix Calendar that better delivers value when it comes to PR and media coverage.

With wall–to–wall celebrities in attendance, including HSH Prince Albert II of Monaco, Bernie Ecclestone, Elizabeth Hurley, David Williams and Boris Becker, as well as the last three Formula I Champions, this is the kind of coverage money can't buy, and the media coverage reflects this, online, in print and TV.

In 2010 Amber Lounge Monaco will enter its eighth year, running during three nights: Friday, Saturday and Sunday of the Grand Prix weekend.